Ghost Market: Disney Visits a Spirit Bazaar

Ghost Market: Disney Visits a Spirit Bazaar

Ghost Market is a Pixar original that takes place in a strange marketplace where the world of the living collides with the world of the dead.

As the plot thickens, we travel to a tiny plate-lunch restaurant on the remote side of Oahu's North Shore, known as 'Ono Market. But 'Ono Market is unlike any normal restaurant, as its customers are lost souls trapped between the two worlds.

Up until now, the only living being to set foot in the location is a fast-talking young boy named Kyle.

Ghost Market is directed by Trevor Jimenez and Jesse Andrews and will release in March 2028.

Kyle Accidentally Enters the Ghost Market

Kyle is the boy who, unknowingly, changes the daily routine of 'Ono Market.

Disney's official D23 announcement states that he is a fast-talking boy who stumbles into the supernatural location, and now has to embark on an adventure he does not understand.

The market is made for spirit who are unable to completely move on from the world of the living.

This now puts Kyle in an uncomfortable situation as he is now in a place that living people are not supposed to be and is surrounded by customers who are between the two worlds.

For the audience searching for information about Ghost Market, this is more than a typical story about ghosts. Pixar is building this movie around a place that is supernatural, has a purpose, and a community surrounding it.

'Ono Market Serves Lost Spirits

Disney's D23 announcement states that 'Ono Market is a place for lost spirits and serves them plate lunches.

One of the movie's most distinctive ideas is its setting.

'Ono Market is a small plate lunch shop on Oahu's North Shore.

It serves somewhat unconventional clientele.

Disney's description says the patrons are lost souls who are stuck between life and death.

This allows Pixar to take an ordinary restaurant and place it in the center of the supernatural.

Rather than place the action in a faraway and fantasy kingdom, the filmmakers have placed the strange and the unexplained in something that is familiar and close to home: a local neighborhood market.

This balance gives Ghost Market the potential to be a comedy, fantasy and drama all in one, and not be overly reliant on the horror genre.

Draws From Supernatural Hawaiian Folklore

Early ideas for the movie connected to myths and stories about supernatural marketplaces where living beings and spirits cross paths.

The concept is much more precise now and focused on Hawaii and 'Ono Market.

Therefore, the note in the spreadsheet about "Asian Myths about Supernatural Bazaars" is a minor reference to the original inspiration for the movie that Pixar finally announced.

For readers searching for the film using the keyword पिकासो, the movie that is finally in production is a true Pixar original and not a remake or adaptation of an already existing movie.

This differentiation is important.

Ghost Market has original and unique characters, is set in a location that has not been explored before, and features a mythology created for this film.

Trevor Jimenez and Jesse Andrews Direct

Trevor Jimenez and Jesse Andrews are directing the film.

The project page, accessible to the public, has confirmed both filmmakers; Becky Neiman-Cobb is producing.

Jimenez directed the Pixar short Weekends. Andrews has worked as a writer and filmmaker and is connected to Pixar's recent feature film projects.

With both individuals having experience in visual storytelling, and Andrews in particular having experience with narrative and character-driven work, the creative team is shaping up well for Ghost Market.

Pixar first formally presented the project at D23 in 2026.

At the event, the studio showed an exclusive clip from the project. This video introduced the audience to ʻOno Market and Kyle's entry into its supernatural world.

A public trailer and the complete voice cast have not been released.

Ghost Market is an Original Pixar Production

One of the most important changes to the initial description is the correct identification of the studio producing the film.

Ghost Market is being produced by Pixar Animation Studios, with Walt Disney Pictures handling distribution.

This means the film is in line with Pixar's original features and not with Walt Disney Animation Studios' features.

IMDb currently has it labeled as Pixar's 33rd feature film.

It is being made with computer animation and is expected to have supernatural imagery with Pixar's traditional focus on character relationships and themes.

As Pixar has not made any official announcements, other character names, and the actors who provide the voices, should be treated as unconfirmed.

Ghost Market Premieres in March 2028

Ghost Market has an official release date of March 2028 from Pixar.

Currently, distribution lists have more precise dates.

According to The Numbers, the U.S. release of Ghost Market is scheduled for March 10, 2028. The site lists releases for Brazil, Australia, Germany, and New Zealand for March 9, 2028.

It will be one of the larger original releases of the year for Pixar in 2028.

The concept is already unusual with its specific focus.

A secret restaurant serves people who are no longer fully part of the living world.

And then Kyle walks through the door...

One simple slip brings a kid into a hidden world he was never meant to discover.

Pixar employs a location familiar to us all (the marketplace) to give us a peek into a world that is strange and supernatural, where unfinished business and spirits are served up over meals.